Edited Bert & May’s core cement tile collection and introduced a selection of new designs. Developed a set of six new colourways for each design, expanding the offering to 170 new products.

Client: Bert & May
Project: Product development
Photographer: 3 Objectives/ Paul Downes

Developed the colourways for a new range of concrete sinks for Bert & May, working closely with the makers. These drew inspiration from the natural pigments used in the cement tile collection.

Client: Bert & May
Project: Product development
Photographer: 3 Objectives/ Paul Downes

Developed visual concepts for all of Bert & May’s product categories, from tiles to taps, sinks and fabrics. The images provided the core content for a newly launched website and feature in all printed material.

Client: Bert & May
Project: Brand Identity
Photographer: 3 Objectives/ Paul Downes

Designed the new hand-painted colour samples for Bert & May's paint range of 55 shades.

Client: Bert & May
Project: Brand Identity
Photographer: 3 Objectives/ Paul Downes

Initiated #bertsboards as a way of engaging Bert & May’s Instagram followers. This weekly moodboard, featuring a selection of Bert & May’s products, was devised to inspire interactivity and the exchange of ideas.

Client: Bert & May
Project: Social Media Campaign

Designed and installed a Bert & May pop-up shop, located at Heal’s on Tottenham Court Road. A satellite showcase of the brand’s offering, the concept for the space was based on a haberdashery, displaying a wall of tiles, paints and fabrics to flank a bespoke central layout table. Here, the customer was invited to create their own moodboard, or #bertsboard, using the samples on display, as a first step to planning their interior.

Client: Bert & May | Heals
Project: Pop-up shop
Photographer: Victoria Erdelevskaya

ALEX KRISTAL

Bert & May | Creative Direction